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Meet the Team

 ECHO Natural Beauty is Portland’s green beauty and wellness shop. We were founded in 2015 with the intent of helping clients look and feel their best without the use of toxic and unsafe products. Clients flock to ECHO not only for the natural beauty and makeup brand selection, but also a range of services including facials, massages, microneedling, sugaring, and makeup application.


Providing our clients with the most personalized, custom-tailored approach to service differentiates us from other retailers. Founder Jami Sherman, born and raised in Portland, knew she was destined to make an impact in the wellness industry since her twenties after giving the “traditional” 9-5 corporate life a whirl.

ECHO Natural Beauty is proud to be a small, local business, and we have thrived off loyal clients since our opening. Our top priority is providing a safe haven (literally!) for people to have access to natural, plant-based products free of harmful synthetics. Furthermore, we pride ourselves on being as minimal waste as possible, since sustainability is at the forefront of our mission. We always encourage our customers to treat themselves to a beverage in a glass, we compost, and reduce paper and plastic consumption. Our team of professionals lives, breathes, and eat holistic beauty and wellness. Every team member brings a unique expertise and background ranging from over a decade of experience in herbal medicine and advanced training in microneedling to meditation and alternative healing techniques. We welcome all ages, genders, and backgrounds to come in and say hi! We can’t wait to be a part of your next wellness and beauty experience.




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